You were spot on the first time. Companies are literally heartless. They are a legal construct that can never die unless the money stops flowing. So nothing wrong with your description at all! Of course the individual people (with hearts) at this company may have stepped back, weighed the cost of changing the logo, assessed the potential benefit and decided against it. Alternatively the company management may be drones who don’t see what is around them, and don’t look at everything with fresh eyes at the start of every day and question why. Your blog points these things out for people who aspire to be different, so don’t stop being expressing these views just because some people don’t like it.

Which brings me onto the plane point. Yes you fly. As do most of us. My frequent flyer balance is a weird source of conflicting feelings of pride (as a consumer) and shame (as a human). But the first step towards making any difference is asking “why?”. Most know you are not the kind of person who would make that impact on the environment without questioning first if it is necessary. It is this kind of awareness that is the first step towards change, and the more people who have it the closer we will be. Be proud, you are an inspiration for those who seek this in all aspects of life. Crush on.

Through my perception, I immiediately saw retarded ignorance in the logo, and so my defense of Sonnie is going to come out hard.

Anyone who defends that nonsense has problems, especially those who are psyched on a climbing site, I am just shaking my head right now.

And yeah the analogies with planes are sooo intellectual. Seems to me that humanity is restricted by current technology, and the only choice (dictated by evil society controllers or the unseen force behind life–you pick)is petroleum. This is a far cry from advertising insignifcant crap like paint in an obviously disrespectful manner towards the Earth. And yes the gullible eat that nonsense up.

M.