Please tell me I’m not the only one who is completely horrified by this company’s logo and message in general? Seriously, What The F?
At first I thought it was a sick joke, but then I realized it’s fully legit. Now, I’m all for clever marketing, artistic expression and a warm glow in your kitchen, but Cover the Earth, red? C’mon, these guy’s aren’t even pretending to be smart or conscious in any way. If I were in charge, I’d do him and a favor and let go of the marketing director pronto, I’d probably film it and post it on youtube, the graphic artist should know better and simply walk away in shame and take up a new career voluntarily, and the fleet of Vans owned by the likely heartless Sherwin-Williams company, should be re-painted (covered) with EPIC White Stallions, jagged cliffs and Wild Cats on the side and donated to dirtbag climbers around the country, the dirtiest dirt bag gets first dibs and so on…
Boooooooooooooooo – YA.